Empowering public health advocates to navigate alcohol policy challenges: alcohol policy playbook

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Abstract
Adults in the WHO European Region consume an average of 9.2 litres of pure alcohol per year, making them the heaviest drinkers globally. In this region, alcohol is a leading cause of death, responsible for nearly 800 000 deaths annually, largely from noncommunicable diseases such as cardiovascular disease and cancer. Implementing evidence-based policies is crucial to safeguard public health and lessen the strain of alcohol-related harms on health systems and communities. A major obstacle to this is that policy-makers are often confronted with conflicting perspectives when addressing alcohol-related issues. Developed by the WHO Regional Office for Europe, the Alcohol policy playbook is designed for policy-makers, advocates and public health professionals. It addresses key questions about the impact of alcohol and the efficacy of key policies, including pricing, availability controls, marketing restrictions, labelling, drink-driving interventions, and regulations for no- and low-alcohol products. For each question, the Playbook contrasts the alcohol industry’s views with public health evidence, helping users to identify when alcohol-related issues are being framed from a commercial perspective. It guides policymakers to prioritize public health evidence with the aim of reducing alcohol-related harm, improving health outcomes and reducing the financial burden on public finances.
Citation
World Health Organization. Regional Office for Europe (2024). Empowering public health advocates to navigate alcohol policy challenges: alcohol policy playbook. World Health Organization. Regional Office for Europe. https://iris.who.int/handle/10665/379378. License: CC BY-NC-SA 3.0 IGO
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viii, 73 p.
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WHO/EURO:2024-5624-45389-76520 (print)
WHO/EURO:2024-5624-45389-64949 (PDF)
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English
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